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Performance marketer who builds the systems,
not just the campaigns.

Currently at Publicis Global Delivery, running cross-channel paid media for Disney+ across every major global market. Always building something on the side.

Global ImpactPune, India —

Selected Work

Campaign work, shaped into a section that actually earns attention.

One cleaner rail, lower visual weight, and a smoother leftward flow so the section feels sleek instead of stacked and tall.

01Featured Campaign

Trained by Ogilvy and Halbert

Studied under Ogilvy and Breakthrough Advertising — the two books every serious ad person reads. Applied that lens to review, critique, and improve Disney+ ad copy across platforms and markets.

$1M+ spend stewardshipCross-market launch readiness
02Strategy

Creative Strategy Experiments

A/B testing across concepts, hooks, and structures to validate CTR and CPA movement with clarity.

Creative test designPerformance validation
03Analytics

What "Global" Actually Means

The overarching strategy sits at the top. The individual ad account nuances sit at the bottom. My job is to be aligned at both levels simultaneously.

Efficiency modellingScenario planning
04Automation

Everything, Everywhere, All at Once

Consolidated reporting, automated triggers, and bulk budget pushes across every active platform. True Omnichannel smooth operator.

Automated alertsFaster reporting loops

Tools & platforms I operate in.

Meta
TikTok
YouTube
Google
Google Analytics
Looker
DV360
SA360
Smartly
yahoo!dsp
Airtable

Most marketers have touched 2 platforms in 1 market. I've operated across 9 platforms, 3 major channels and a plethora of markets.

Real Work + Side Project

I care about performance work deeply enough to ship it, stress it, and then automate it.

My core experience comes from live campaign execution and media performance work. My edge comes from building systems around that work so the next decision is faster, sharper, and less manual.

Publicis Groupe, Disney+, Kraftshala, and an AI-powered ad operations agent built with LangGraph.

I believe the best marketing operators are not the ones who only report on outcomes, but the ones who understand execution, systems, and iteration well enough to improve the whole machine.

That is the thread running through both my client work and my side projects: tighter loops, lower friction, and more useful decisions made closer to the work.

Global campaign execution

At Publicis Groupe, I execute and track Disney+ campaigns across Meta, TikTok, and YouTube in multiple global markets with real budget accountability.

Performance experimentation

From hypothesis design to validation, I run structured creative tests that move CTR, CPA, and decision-making forward instead of just generating reports.

Automation mindset

I build reporting flows and anomaly checks that reduce manual drag, surface issues faster, and create more room for sharper strategic work.

AI side-project depth

Outside client work, I built an AI-powered ad operations agent with LangGraph that monitors campaign data, flags anomalies, and models optimization paths.

Embedded way of working

I work close to stakeholders, creative teams, and delivery timelines so execution, analysis, and communication stay aligned from start to finish.

Built for iteration

My best work comes from repeated refinement: launch, learn, optimize, automate, and raise the quality bar with every cycle.

About

I don't just run campaigns — I obsess over every metric, every creative, every dollar until the numbers move.

Brand marketing professional with hands-on experience in integrated campaign execution across digital channels, creative quality control, and cross-functional stakeholder management for premium consumer brands like Disney+.

Currently at Publicis Groupe, I manage end-to-end campaign timelines across Meta, TikTok, and YouTube in 4 global markets — handling everything from creative briefing and proof-of-execution validation to budget pacing and performance reporting. I also build automation tools and data pipelines to eliminate manual reporting overhead.

Goodcampaignsstartwithaconversation.Let'shaveone.

Pune, India